Clarion Campaign
Around 2006-2008, Clarion ran a commercial campaign, starring Jay Kay, for the new Clarion H.M.I. The campaign features the slogan "Feel so Good", which is a direct reference to the song Feel So Good, which is a song from the 2001 album A Funk Odyssey by Jamiroquai.[1][2]
Commercials
In the commercials for the Clarion H.M.I, Jay Kay is seen driving around luxury cars and dancing in cyber inspired backdrops. There are three of these commercials, and they all use music made by Jamiroquai in the background. Two of the commercials feature the song Feel So Good (Knee Deep Remix) whereas the third commercial features the song Runaway, by Jamiroquai. [3]
Promotional art
Calendar
There's media that suggests that Clarion had made a calendar where they have reused an image from the same photo shoot that was used for the promotional art. The source for the image is unknown, and it is unknown if it is only the October page of the calendar that has material from the campaign
Catalogues
Jay Kay was also featured on the front page of a Clarion catalogue from 2007. A link to an archived version of the catalogue can be found here
Clarion also made a catalogue in 2008 heavily featuring Jay Kay in many of the pictures. Links to archived versions of pages in the catalogue can be found here
- https://archive.clarion.com/xe/en/files/pdf/catalogue/2008/2008_EU_01.pdf
- https://archive.clarion.com/xe/en/files/pdf/catalogue/2008/2008_EU_02.pdf
- https://archive.clarion.com/xe/en/files/pdf/catalogue/2008/2008_EU_03.pdf
- https://archive.clarion.com/xe/en/files/pdf/catalogue/2008/2008_EU_05.pdf
- https://archive.clarion.com/xe/en/files/pdf/catalogue/2008/2008_EU_06.pdf
- https://archive.clarion.com/xe/en/files/pdf/catalogue/2008/2008_EU_07.pdf
The making of
The making of the Jamiroquai Clarion commercial campaign is somewhat documented in the following Youtube video https://www.youtube.com/watch?v=mANgNket2us