Clarion Campaign

From JamiroWiki
Revision as of 03:37, 22 February 2026 by Brumlesten (talk | contribs) (Add new catalogue and change years)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search
Clarion advertisment starring Jay Kay

Around 2007-2009, Clarion ran a commercial campaign, starring Jay Kay, for the new Clarion H.M.I. The campaign features the slogan "Feel so Good", which is a direct reference to the song Feel So Good, which is a song from the 2001 album A Funk Odyssey by Jamiroquai.[1][2]

Commercials

In the commercials for the Clarion H.M.I, Jay Kay is seen driving around luxury cars and dancing in cyber inspired backdrops. There are three of these commercials, and they all use music made by Jamiroquai in the background. Two of the commercials feature the song Feel So Good (Knee Deep Remix) whereas the third commercial features the song Runaway, by Jamiroquai. [2]

Promotional art


Calendar

Clarion calendar featuring Jay Kay

There's media that suggests that Clarion had made a calendar where they have reused an image from the same photo shoot that was used for the promotional art. The source for the image is unknown, and it is unknown if it is only the October page of the calendar that has material from the campaign




Catalogues

Jay Kay was also featured in Clarion catalogues from 2007-2009. In the 2007 version of the catalogue Jay is mostly featured on the front page, while later catalogues more heavily feature him throughout the catalogue. Links to the archived catalogues can be found here

The making of

The making of the Jamiroquai Clarion commercial campaign is somewhat documented in the following Youtube video https://www.youtube.com/watch?v=mANgNket2us